Montenegro Film Festival 

Using charming, regionally recognisable Mediterranean communication, watching films has been associated with enjoying the beach: Instead of being at the beach all day, let’s try to spend ALL DAY AT FILM (Montenegrin: Cijeli dan na filmu). The visual of the campaign has our target groups represented in typical beach situations, while the sea and the horizon were replaced by the film screen. »Film Festival Herceg Novi« is the festival with the longest tradition in Montenegro.

Creative director: Nikola Radonjić - Bada, Art Director: Helena Tošić, Copywriter: Jelena Todorović, 
Campaign photography: Đorđe Živaljević

Awards:
German design Awards Special 2021, for the cateogry - integrated campaigns.

Client: JUK Hercegfest
Year: 2019.