Don't touch
art, use it.

Emphasising the beauty and value of the design of flagship interior products, we at DAA Montenegro agency have shifted the main business of the CEROVO brand from construction materials to “softer” ones. A specific target audience had to be attracted in order to push sales. As an added value, our slogan »Don’t touch art. Use it.« and special image editing have given the products the needed aura.

A campaign for architects, designers, photographers, hoteliers and fans of beautiful everyday objects. It presents the beauty and value of the design of exemplary products for interior decorating and consequently establishes a new main business for the CEROVO brand. An attractive plea for utility as art.

Creative director: Nikola Radonjić - Bada, Art Director: Helena Tošić, Copywriter: Jelena Todorović

Awards:
German design Awards Special 2021, for the cateogry - integrated campaigns.
Brand Awards 2021. Winner, for the cateogry - integrated campaigns.
Brand Awards 2021. Special mention, for the category - brand revival of the year.

Client: Cerovo
Year: 2018.